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Our Portfolio

Baestyle

Baestyle

Baestyle is a leading Nordic importer and distributor of K-beauty products. Through its retail brand, Yeppo & Soonsoo, the company serves consumers directly while also catering to B2B customers. Its carefully curated product selection is offered both via the physical stores and e-commerce platforms, as well as through retail partners in the B2B channel. The portfolio features both third-party brands and Baestyle’s proprietary line, Hwarang.

www.yeppo.fi
Rite invested in Baestyle in 2025.

Savotta

Savotta

Savotta designs and manufactures high-quality functional equipment for demanding professional and outdoor use. With a strong brand, deep heritage, and a proven dual-use product portfolio, the company holds a solid position in both consumer and professional segments.

www.savotta.fi
Rite invested in Savotta in 2025.
Takomo

Takomo

Takomo is a Finnish golf equipment manufacturer that provides high-quality golf clubs and other golf equipment directly to consumers through its online store without intermediaries. The company operates globally, with United States as its largest market.

www.takomogolf.com
Rite invested in Takomo in 2025.
1080 Motion

1080 Motion

1080 Motion develops strength training equipment utilizing electric motors for resistance training. With its disruptive technology, 1080 Motion leads technology adoption in the elite sports market. The client base includes sports teams from top leagues, such as the Premier League, NFL, and NHL.

www.1080motion.com
Rite invested in 1080 Motion in 2025.

Leoní

Leoní

Leoní is a fashion brand that creates luxurious clothing with a Nordic influence, aimed at fashion-conscious women. It was founded by experienced entrepreneur Nathalie Schuterman and award-winning young designer Filippa Fuxe.

www.leoni-studio.com
Rite invested in Leoní in 2024.

Kamerastore

Kamerastore

Kamerastore is a leading online retailer of high-quality, second-hand photography equipment, specializing in analog cameras. Through its VALOI brand, the company offers advanced film scanning devices. Combining sustainability with a passion for photography, it serves a global community of enthusiasts and professionals.

www.kamerastore.com
Rite invested in Kamerastore in 2024.

SEO AI

SEO AI

SEO AI provides an AI-driven SEO tool to enhance website visibility and search engine rankings for customers. The platform delivers automated content optimization, keyword research, and performance tracking to streamline SEO efforts. SEO AI aims to simplify the SEO process and improve overall digital marketing results for businesses.

www.wpseoai.com/
Rite invested in SEO AI in August 2024.

Tekve

Tekve

Tekve Oy specializes in cybersecurity solutions for small and medium-sized businesses. Founded in 2023, the company offers various services aimed at protecting businesses from cyber threats​.

www.tekve.fi
Rite invested in Tekve in 2024.

Softhaven

Softhaven

Softhaven’s mission is to acquire, support, and develop further entrepreneur driven software companies

www.softhaven.fi
Rite invested in Softhaven in 2023.

Custobar

Custobar

Custobar is a SaaS company, offering a customer data and marketing automation platform that combines online and offline data into a single, actionable customer 360° view. Custobar helps multichannel B2C service providers to utilize their customer data to the fullest.

www.custobar.fi
Rite invested in Custobar in 2021.

Puhdistamo

Puhdistamo

Puhdistamo, established in 2009, develops foods, drinks and supplements that are known for their uncompromised quality and pureness. Puhdistamo is today one of the biggest well-being companies in Finland with the mission to get people excited about the things they eat, drink and consume.

www.puhdistamo.fi
www.pureness.se
Rite invested in Puhdistamo 2018.

Söder Sportfiske

Söder Sportfiske

Söder Sportfiske is the leading Scandinavian re-seller of sports fishing equipment online. Through its website and the store located in Stockholm, the company offers more than 25,000 products comprising all types of lures, reels, rods, clothing, equipment and accessories from the leading brands.

www.sportfiskeprylar.se
Rite invested in Söder Sportfiske in 2018. In September 2021, Söder Sportfiske was listed on First North at Nasdaq OMX Stockholm and Rite remained as the largest owner.
Lemonsoft

Lemonsoft

Lemonsoft develops and sells ERP software solutions to streamline its customers’ processes across different business lines and administration functions. The company’s customer base consists of over 7,600 customers, primarily within industrial manufacturing, wholesale and retail, professional services automation, construction and accounting.

www.lemonsoft.fi
Rite invested in Lemonsoft in 2016. In November 2021, Lemonsoft was listed on First North at Nasdaq OMX Helsinki.

CDON

CDON

Through its two marketplaces, CDON and Fyndiq, CDON is one of the leading marketplace operators in the Nordic region. On these websites, more than 1,500 external merchants sell their products to more than three million Nordic consumers. The customer is able to select and compare prices for millions of products, which is the widest range of all Nordic e-retailers.

CDON was previously part of Qliro Group, but was listed on First North at Nasdaq in Stockholm in November 2020.

www.cdon.se
Rite invested in Qliro Group in 2016.
Nelly Group

Nelly Group

Nelly Group is one of the leading direct-to-consumer online fashion brands in the Nordic region for young women. In November 2020, Qliro Group changed its name to Nelly Group and its shares are listed at Nasdaq Stockholm.

www.nellygroup.com
Rite invested in Qliro Group in 2016.

Qliro Ab

Qliro Ab

Qliro Ab is a financial services provider to merchants and consumers in the Nordic region. The company currently has business relationships with over 2 million consumers.

Qliro Ab was part of Qliro Group until October 2020 when it was listed as a stand alone company at Nasdaq Stockholm.

www.qliro.com
Rite invested in Qliro Group in 2016.
Modular Finance

Modular Finance

Modular Finance is a fintech company providing digital tools for efficient gathering and analysis of financial data. The platform Holdings (www.holdings.se) is the most powerful software on the market for analysing ownership data in listed and selected unlisted companies. The platform is targeting professional investors on the financial market.

www.modularfinance.se
Rite invested in Modular Finance in 2014.

Innohome

Innohome

Innohome develops intelligent and connected solutions for kitchen safety. Innohome is the market leader of cooker safety products in the Nordic countries with cooker safety devices installed in over 60,000 locations around Northern Europe and Great Britain. The patented technology is able to identify user errors and faults in the early phases of a potentially hazardous situation, preventing fires and leaks before they can occur.

www.innohome.com
Rite invested in Innohome in 2014.

Frank Dandy

Frank Dandy

Frank Dandy was created in Sweden 2003 as a reaction against boring men’s underwear fashion. A series of patterned underwear was launched together with marketing that in a daring fashion challenged the traditional view of men’s underwear. Frank Dandy is represented internationally around Scandinavia, Europe, North America and Japan.

www.frankdandy.com
Rite invested in Frank Dandy in 2009.

Verkkokauppa.com

Verkkokauppa.com

Verkkokauppa.com is listed on the official list at Nasdaq OMX Helsinki and is the largest e-commerce company in Finland and the second largest retailer of consumer electronics in the country.

The company´s operating history dates back to 1992 when Samuli Seppälä started the business from his home. Since then, it has grown to having a turnover of MEUR 504 and EBITDA of MEUR 16 in 2019. Verkkokauppa.com has more than 500 employees and offers over 50,000 products through its website and three department stores. The brand name Verkkokauppa.com translates to e-commerce.com, and it is Finland’s largest e-commerce company.

www.verkkokauppa.com
Rite invested in Verkkokauppa.com in 2009 when it was 100% owned by the founder Samuli Seppälä. In April 2014, Verkkokauppa.com was listed on First North at Nasdaq OMX Helsinki. Rite sold a part of its holding, but is still an owner.