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Rite invests to transform growth stars to midmarket forerunners

Rite invests in Swedish and Finnish companies within IT-services, Software as a Service, and e-commerce. Rite acts as an active investor aiming to transform and position early growth companies for expansion to the midmarket. With a well-proven value creation process and a consistent sector focus we can act as a catalyst in developing our portfolio companies towards their full potential.

    Sector focus
  • Shopping

    E-commerce centered retail

    We work with retailers with strong customer propositions that leverage or seek to leverage technology and data to enhance their offering and increase efficiency. Our investments range from marketplaces and re-sellers of third party products to vertically integrated brand owners.

  • Computer

    Software & IT infrastructure

    We have a long experience from software and IT-infrastructure with engagements in payment infrastructure, hosting and telecom, internet connected hardware and cloud applications, ranging from finance to ERPs.

  • Strategy

    Digital brands

    We invest in strong consumer brands that have an unique digital identity. Our brands range from purly digital to omnichannel companies with a large and passionate customer base.

Our portfolio

Custobar
Grönska Stadsodling
Orange Sky
Duell Bike Center
Söder Sportfiske
Puhdistamo
Mylab
CDON
Nelly Group
Qliro Ab
Lemonsoft
Doro
Salesbox
Paradox Interactive
MatHem
Modular Finance
Innohome
Verkkokauppa.com
Frank Dandy

Exits

Skincity

Skincity offers professional skincare products and advice directly to end-customers. Partial exit...

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Verkkokauppa

E-commerce retailer. IPO in 2014. Rite remains as one of the larger...

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Nebula

Nebula is a market-leading provider of cloud services, IT infrastructure and network...

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Paradox Interactive

Publisher of PC-based strategy games. IPO in 2016. Rite remains as one...

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Business principles

Investing our own funds makes us independent from external stakeholders. And being independent enables us to be stable and reliable partners.
We spend time ensuring that our operational, market, and strategic knowledge is always both hands-on and in-depth. We continuously try to make sure we understand the operational reality that our portfolio companies face every day.
As long as the entrepreneurs have the energy and motivation to continue, and we think the company develops in the right direction, we have both the motivation and ability to continue being shareholders. If or when the entrepreneur wants to make an exit, we will follow that wish and make sure it is executed in the best way possible.
We primarily invest and act as minority owners as we believe this creates the best incentives for our partners to continue building a successful company. Our opinions on strategic and operational issues should be valued regardless of our voting rights – otherwise we have not built the necessary trust for a successful partnership.
Sustainable competitive edge is most often built when superior customer value is created under financial constraint.
Engaging in media coverage, panels or conferences dilutes our time and focus which is solely on value creation. We avoid companies in which the entrepreneurs are focused on building their personal brand value – the best business builders focus on their business and customers.
We see no correlation between education and great entrepreneurs.
We avoid quick flips. We are careful with turn-arounds. Difficult situations usually get more difficult.
We are careful with debt and avoid extensive financial engineering. Sometimes a merger, acquisition or leverage can be useful, but it should not be the primary building blocks of a successful value creation story.
We believe sustainable business processes including sound ethical standards enable healthy value creation in the long-term.