Lemonsoft develops and sells ERP software solutions to streamline its customers’ processes across different business lines and administration functions. The company’s customer base consists of over 7,600 customers, primarily within industrial manufacturing, wholesale and retail, professional services automation, construction and accounting.
Baestyle is a leading Nordic importer and distributor of K-beauty products. Through its retail brand, Yeppo & Soonsoo, the company serves consumers directly while also catering to B2B customers. Its carefully curated product selection is offered both via the physical stores and e-commerce platforms, as well as through retail partners in the B2B channel. The portfolio features both third-party brands and Baestyle’s proprietary line, Hwarang.
www.yeppo.fi
Rite invested in Baestyle in 2025.
Savotta designs and manufactures high-quality functional equipment for demanding professional and outdoor use. With a strong brand, deep heritage, and a proven dual-use product portfolio, the company holds a solid position in both consumer and professional segments.
www.savotta.fi
Rite invested in Savotta in 2025.
Takomo is a Finnish golf equipment manufacturer that provides high-quality golf clubs and other golf equipment directly to consumers through its online store without intermediaries. The company operates globally, with United States as its largest market.
eu.takomogolf.com
Rite invested in Takomo in 2025.
1080 Motion develops strength training equipment utilizing electric motors for resistance training. With its disruptive technology, 1080 Motion leads technology adoption in the elite sports market. The client base includes sports teams from top leagues, such as the Premier League, NFL, and NHL.
www.1080motion.com
Rite invested in 1080 Motion in 2025.
Leoní is a fashion brand that creates luxurious clothing with a Nordic influence, aimed at fashion-conscious women. It was founded by experienced entrepreneur Nathalie Schuterman and award-winning young designer Filippa Fuxe.
leoni-studio.com
Rite invested in Leoní in 2024.
Kamerastore is a leading online retailer of high-quality, second-hand photography equipment, specializing in analog cameras. Through its VALOI brand, the company offers advanced film scanning devices. Combining sustainability with a passion for photography, it serves a global community of enthusiasts and professionals.
kamerastore.com
Rite invested in Kamerastore in 2024.
SEO AI provides an AI-driven SEO tool to enhance website visibility and search engine rankings for customers. The platform delivers automated content optimization, keyword research, and performance tracking to streamline SEO efforts. SEO AI aims to simplify the SEO process and improve overall digital marketing results for businesses.
wpseoai.com
Rite invested in SEO AI in August 2024.
Softhaven’s mission is to acquire, support, and develop further entrepreneur driven software companies.
www.softhaven.fi
Rite invested in Softhaven in 2023.
Puhdistamo, established in 2009, is a fast-growing Nordic player in the vitamins, minerals and supplements (“VMS”), sports nutrition and functional drinks markets recognised for its commitment to high-quality, premium products supporting a healthy and active lifestyle. During Rites investment period, Puhdistamo evolved from a local Finnish brand to a multi-category consumer health and wellbeing platform with pan-Nordic awareness.
www.puhdistamo.fi
Rite invested in Puhdistamo in 2018. Puhdistamo was acquired by PK Consumer Health (“PK”) in 2026. Rite and senior management reinvested into PK and will remain actively involved to support the company’s continued growth.
Söder Sportfiske is the leading Scandinavian re-seller of sports fishing equipment online. Through its website and the store located in Stockholm, the company offers more than 25,000 products comprising all types of lures, reels, rods, clothing, equipment and accessories from the leading brands.
www.sportfiskeprylar.se
Rite invested in Söder Sportfiske in 2018. In September 2021, Söder Sportfiske was listed on First North at Nasdaq OMX Stockholm and Rite remained as the largest owner.
Through its two marketplaces, CDON and Fyndiq, CDON is one of the leading marketplace operators in the Nordic region. On these websites, more than 1,500 external merchants sell their products to more than three million Nordic consumers. The customer is able to select and compare prices for millions of products, which is the widest range of all Nordic e-retailers.
CDON was previously part of Qliro Group, but was listed on First North at Nasdaq in Stockholm in November 2020.
cdon.se
Rite invested in Qliro Group in 2016.
Nelly Group is one of the leading direct-to-consumer online fashion brands in the Nordic region for young women. In November 2020, Qliro Group changed its name to Nelly Group and its shares are listed at Nasdaq Stockholm.
www.nellygroup.com/en
Rite invested in Qliro Group in 2016.
Qliro Ab is a financial services provider to merchants and consumers in the Nordic region. The company currently has business relationships with over 2 million consumers.
Qliro Ab was part of Qliro Group until October 2020 when it was listed as a stand alone company at Nasdaq Stockholm.
www.qliro.com
Rite invested in Qliro Group in 2016.
Modular Finance is a fintech company that builds smart tools with unique data for Investor Relations and Finance professionals. Their offering includes solutions for shareholder monitoring and targeting, news distribution, insider management, shareholder data analysis, and IR websites.
Modular Finance was founded in 2014 with the mission to develop a portfolio of digital products to make capital markets more transparent and efficient.
www.modularfinance.se
Rite invested in Modular Finance in 2014.
Innohome develops intelligent and connected solutions for kitchen safety. Innohome is the market leader of cooker safety products in the Nordic countries with cooker safety devices installed in over 60,000 locations around Northern Europe and Great Britain. The patented technology is able to identify user errors and faults in the early phases of a potentially hazardous situation, preventing fires and leaks before they can occur.
www.innohome.com
Rite invested in Innohome in 2014.