Investing our own funds makes us independent from external stakeholders. And being independent enables us to be stable and reliable partners.
We spend time ensuring that our operational, market, and strategic knowledge is always both hands-on and in-depth. We continuously try to make sure we understand the operational reality that our portfolio companies face every day.
Rite aims to be the best equity partner for the best software and e-commerce companies from Sweden & Finland. As an active partner, we’re in the business of transforming growth companies for expansion and long-term category winners. With a well-proven value creation process and a consistent sector focus, we can act as a catalyst in developing businesses and supporting their leaders towards their full potential.
We primarily invest and act as minority owners as we believe this creates the best incentives for our partners to continue building a successful company. Our opinions on strategic and operational issues should be valued regardless of our voting rights – otherwise we have not built the necessary trust for a successful partnership.
Sustainable competitive edge is most often built when superior customer value is created under financial constraint.
Engaging in media coverage, panels or conferences dilutes our time and focus which is solely on value creation. We avoid companies in which the entrepreneurs are focused on building their personal brand value – the best business builders focus on their business and customers.
We see no correlation between education and great entrepreneurs.
We avoid quick flips. We are careful with turn-arounds. Difficult situations usually get more difficult.
We are careful with debt and avoid extensive financial engineering. Sometimes a merger, acquisition or leverage can be useful, but it should not be the primary building blocks of a successful value creation story.
We believe sustainable business processes including sound ethical standards enable healthy value creation in the long-term.