Custobar is a SaaS company, offering a customer data and marketing automation platform that combines online and offline data into a single, actionable customer 360° view. Custobar helps multichannel B2C service providers to utilize their customer data to the fullest.
Rite invested in Custobar in 2021. Full exit in 2026 through the sale of Custobar to Ilkka Oyj (Nasdaq Helsinki: ILKKA).
Frank Dandy was created in Sweden 2003 as a reaction against boring men's underwear fashion. A series of patterned underwear was launched together with marketing that in a daring fashion challenged the traditional view of men's underwear. Frank Dandy is represented internationally around Scandinavia, Europe, North America and Japan.
Rite invested in Frank Dandy in 2009. Acquired in 2026 by listed Online Brands Nordic (STO: OBAB).
Puhdistamo, established in 2009, is a fast-growing Nordic player in the vitamins, minerals and supplements (“VMS”), sports nutrition and functional drinks markets recognised for its commitment to high-quality, premium products supporting a healthy and active lifestyle. During Rites investment period, Puhdistamo evolved from a local Finnish brand to a multi-category consumer health and wellbeing platform with pan-Nordic awareness.
Acquired by PK Consumer Health (“PK”) in 2026. Rite and senior management reinvested into PK and will remain actively involved to support the company’s continued growth.
Heeros specializes in cloud-based financial administration solutions, meeting the changing needs of small and medium businesses with modular, user-friendly systems that can easily integrate into other financial applications and ERP systems. Heeros solutions cover business processes from financial and human resource management to enterprise resource planning.
Acquired by Accountor in a buy out from the stock market in 2025.
E-commerce retailer.
IPO in 2014. Rite remained as one of the larger owners until exiting the board in 2023.
Orange Sky is an e-commerce company that invents and develops in-house consumer brands for Generation Z. The company has today four different brands and a proven track record that allows for fast scaling of new brands internationally.
Exit in 2023.
The Super App to run a small business in a big way. Simple, all-in-one, solution that covers every aspect of your business from CRM and marketing to document management and recruitment.
Exit in 2023.
Careium, is a Swedish smart technology and software company helping seniors live a safer and more independent life.
Distributed to shareholder in 2023.
Publisher of PC-based strategy games.
Partial exit at IPO in 2016. Rite remained as one of the larger owners until 2022.
Doro is a leading technology brand for seniors and European market leader in senior mobile phones.
Stock market exit in 2022.
Duell is a leading powersports aftermarket distributor in the Nordics.
Exit at IPO in 2021.
Skincity offers professional skincare products and advice directly to end-customers.
Partial exit in 2017 to Axel Johnson. Rite remained as an active minority owner until 2020.
Mathem is Sweden’s largest online grocery store and delivers food to Swedish homes.
Partial exit in 2018 and final exit in 2020.
G5 Entertainment Group is a developer and publisher of high quality casual and free-to-play games for smartphones and tablets.
Partial stock market exit in 2017 and final exit in 2019.
E-commerce company focused on domestic appliances.
Acquired by Bygghemma Group in 2017.
Online sports shop.
Stock market exit in 2017.
Alternative network operator.
Acquired by EQT in a buy out from the stock market in 2017.
Nebula is a market-leading provider of cloud services, IT infrastructure and network services to small and medium-sized companies in the Finnish market.
Acquired by Telia Company in 2017.
Omni Partners is a digital strategy and software consultancy firm.
Acquired by Digia in 2017.
Nyheter24-Gruppen is a leading internet media house.
Acquired by management in 2017.
NORM is an independent research and consultancy firm specialized in understanding and predicting consumer and shopper behaviour.
Acquired by GfK in 2015.
Online payment software provider.
Acquired by Nets Holding in a buy out from the stock market in 2015.
Online marketing consultancy.
Acquired by Edita in 2012.