
Duell
Duell is a leading powersports aftermarket distributor in the Nordics.
Exit at IPO in 2021.

Duell is a leading powersports aftermarket distributor in the Nordics.
Exit at IPO in 2021.
Custobar is a SaaS company, offering a customer data and marketing automation platform that combines online and offline data into a single, actionable customer 360° view. Custobar helps multichannel B2C service providers to utilize their customer data to the fullest.
Rite invested in Custobar in 2021. Full exit in 2026 through the sale of Custobar to Ilkka Oyj (Nasdaq Helsinki: ILKKA).
Frank Dandy was created in Sweden 2003 as a reaction against boring men's underwear fashion. A series of patterned underwear was launched together with marketing that in a daring fashion challenged the traditional view of men's underwear. Frank Dandy is represented internationally around Scandinavia, Europe, North America and Japan.
Rite invested in Frank Dandy in 2009. Acquired in 2026 by listed Online Brands Nordic (STO: OBAB).
Puhdistamo, established in 2009, is a fast-growing Nordic player in the vitamins, minerals and supplements (“VMS”), sports nutrition and functional drinks markets recognised for its commitment to high-quality, premium products supporting a healthy and active lifestyle. During Rites investment period, Puhdistamo evolved from a local Finnish brand to a multi-category consumer health and wellbeing platform with pan-Nordic awareness.
Acquired by PK Consumer Health (“PK”) in 2026. Rite and senior management reinvested into PK and will remain actively involved to support the company’s continued growth.
Heeros specializes in cloud-based financial administration solutions, meeting the changing needs of small and medium businesses with modular, user-friendly systems that can easily integrate into other financial applications and ERP systems. Heeros solutions cover business processes from financial and human resource management to enterprise resource planning.
Acquired by Accountor in a buy out from the stock market in 2025.
E-commerce retailer.
IPO in 2014. Rite remained as one of the larger owners until exiting the board in 2023.
Skincity offers professional skincare products and advice directly to end-customers.
Partial exit in 2017 to Axel Johnson. Rite remained as an active minority owner until 2020.
Nebula is a market-leading provider of cloud services, IT infrastructure and network services to small and medium-sized companies in the Finnish market.
Acquired by Telia Company in 2017.