Puhdistamo

Puhdistamo, established in 2009, is a fast-growing Nordic player in the vitamins, minerals and supplements (“VMS”), sports nutrition and functional drinks markets recognised for its commitment to high-quality, premium products supporting a healthy and active lifestyle. During Rites investment period, Puhdistamo evolved from a local Finnish brand to a multi-category consumer health and wellbeing platform with pan-Nordic awareness.

Acquired by PK Consumer Health (“PK”) in 2026. Rite and senior management reinvested into PK and will remain actively involved to support the company’s continued growth.

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