Frank Dandy
Frank Dandy was created in Sweden 2003 as a reaction against boring men’s underwear fashion. A series of patterned underwear was launched together with marketing that in a daring fashion challenged the traditional view of men’s underwear. Frank Dandy is represented internationally around Scandinavia, Europe, North America and Japan.
www.frankdandy.com
Rite invested in Frank Dandy in 2009.